I was tasked with developing a full branding guideline for my client’s new UGC (user-generated content) brand. The project involved not only creating a brand identity but also applying it to social media ads and a mockup website. These materials were designed to test market interest and later present performance metrics to potential investors.

 

Because this was a UGC brand, the identity needed to feel youthful, approachable, and participatory—something that would not only attract Gen Z audiences but also encourage them to create and share their own content under the brand. The client emphasized a bold and playful look, sharing references from Gen Z design aesthetics—bright color schemes, dynamic layouts, and modern typography. They specifically requested purple and neon green to serve as the brand’s signature colors. For the logo and brand palette, I chose purple as the dominant color to represent creativity, individuality, and modern aesthetics—qualities that resonate strongly with Gen Z creators. Neon green was used as an accent to provide bold contrast, highlight important details, and add an energetic, disruptive quality. Together, these colors create a vibrant, futuristic identity that feels inclusive and encourages participation.

 

The final outcome not only established a strong visual direction but also positioned the brand as a platform that empowers users to contribute, create, and amplify the brand message. This alignment between design and audience behavior made the branding especially powerful for a UGC concept, while also creating a compelling case for investors by showing proof of engagement potential.